Daily Archives: January 8, 2017

Rising Star

Rising Star

“A creative is only known for the last work he did, and we must constantly push our boundaries,” says Marvin Liang, winner of the Rising Star of the Year (Creative) award. “The way I pitched myself was to show consistency. It’s not just about coming up with one-off ideas, but needing to be consistently good and deliver on whatever briefs are handed to you. I don’t want to just be known for one or two successful campaigns. I want to be more versatile, and constantly good,” added the 30-year-old senior art director. Supported by NTUC’s e2i (Employment and Employability Institute), the award was part of the Institute of Advertising Singapore’s (IAS) Hall of Fame Awards 2016 that recognises young advertising creatives who have not only done stellar work, but have also embraced both the learning and application of new skills. The Institute of Advertising Singapore is also an NTUC U Asso ...

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