Attractions - Employment and Employability Institute


The tourism industry plays an integral role in showcasing Singapore as an entertainment and leisure hub, with tourism accounting for 4% of Singapore’s GDP. To ensure that Singapore continues to flourish as an exciting tourism hub for years to come, plans are in the pipeline to develop new attractions around the city. The industry currently employs over 160,000 workers and is set to expand its reach with the development of the Mandai 2020 project, Sentosa Island 2030 masterplan and Jurong Lake District.

How does e2i support Individuals & Businesses in Attractions?


Job Matching

e2i assist companies in their recruitment efforts through community and industry-specific job fairs and back-end referral.

E.g. The thematic recruitment fair held in collaboration with Singapore GP Pte Ltd showcased career opportunities and provided interview opportunities for job seekers seeking to enter the industry.

Professional Development

e2i partners with the Association of Singapore Attractions and industry partners to develop training programmes for individuals to up-skill and progress in their career.

Read more E.g. e2i partnered with Wildlife Reserve Singapore to conduct a Place & Train Programme (PnT) for over 20 Animal Keepers / Nutritionists to upskill and improve their career prospects. The programme benefited over 20 Animal Keepers / Nutritionists.

Job Redesign

e2i supports companies in their productivity ideas through funding and process re-design to raise productivity and share gains with workers.

Read moreE.g. e2i partnered with KidZania Singapore in funding and redesigning their productivity solution – The automated facial recognition solution effectively helped in reducing the time required for workers to manually tag guests with RFID bracelets and archiving the data into the system. The gains from the improved productivity were shared with the workers.


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